Amazon introduces the May Day button, a customer service video-chat feature available on the Kindle Fire HDX. Amazon hopes to reach a “15 seconds or less” Mayday response time goal. When there is a problem, users can call up tech advisor in a one-way video chat (they can’t see you). It’s free, and according to Amazon:
Available 24×7, 365 days a year — Simple and deeply integrated—the Mayday button lives in the Quick Settings menu, one tap away.