1984 commercial

During the commercial break of the XVIII Super Bowl, Apple airs a sixty-second spot to market the release of its Macintosh personal computer to compete with IBM’s PCjr. The commercial cost $400,000 to produce. To air during the Superbowl, the company paid $800,000. The commercial features a grayed out landscape reminiscent of George Orwell’s dystopian novel 1984. A colorful runner blasts a television screen with a hammer, transforming the drab world into the colorful world of Apple Computer, Inc.:

On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like “1984.”