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EU: Apple Store can be trademarked

10 Jul, 2014

The highest court in the European Union rules that the characteristic layout of the Apple Store can be registered as a trademark. This reverses a lower court’s ruling to reject the trademark:

The Court takes the view in this respect that a representation that, such as the one in the present case, depicts the layout of a retail store by means of an integral collection of lines, curves and shapes, may constitute a trade mark provided that it is capable of distinguishing the goods or services of one undertaking from those of other undertakings.