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Ashley Highfield

Calls for better industry metrics

29 Mar, 2016

Speaking at a “fireside chat” Guardian Media Changing Summit 2016, Highfield calls for better industry metrics.

We’ve created two metrics – newspaper sales and unique users – and never the two shall meet. We need to create a new, single, de-duped, audience-led metric – a total readership-like number that ad agencies and advertisers will buy into.