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Ashley Highfield

IAB Engage 2009 speech

11 Nov, 2009

Highfield gives a presentation at IAB Engage 2009. He talks about where the television industry is going.

What took the telephone 100 years to achieve mass market penetration,¬†took the television industry 50 years. It took the PC industry barely 20¬†years. In the UK this year we reached a tipping point where there are more PCs sold than television sets…When low-end netbooks become ubiquitous and disposable the idea of receiving your video content through traditional means almost becomes absurd…Whilst TV has to change dramatically, video content has an extremely rich and monetisable future.

Ashley Highfield, Microsoft | IAB Engage 2009