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9 Sep, 2015

SMASHD Labs inductees announced

Announcement0 Comments

Carter announces the first inductees into the SMASHD Labs accelerator program.

We want to be able to open the door to companies to come into our network where we can actually invest money, put a network of investors around them, and put mentors in the room that can help them build a great company.

Inductees include WeTransfer, a file transfer service:

All of our clients on the music side use WeTransfer, so here we have this opportunity to reach 70 million people per month through advertising.

Trakfire, a Product Hunt for music:

Without giving too much away about what they’re working on, it’s the most well-thought out and efficient way of discovering new music I’ve seen so far.

Sidestep, which lets fans order fan gear directly to their concert seats or their house.

You go into the venues and there’s a huge drop-off rate in the merch lines. People don’t want to miss parts of the concert.

Throne, an Ebay for streetwear, which he had seen at a demo day:

The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It’s an altogether different experience compared to having some editorial around it and well-curated experience

Podium, which gives tablets to Uber and Lyft riders:

Having a captive audience in the back of Lyft or an Uber is a pretty great place.

Enrou, a marketplace where buyers can support both the individuals and communities that they buy from. Carter saw the founders on Forbes 30 under 30 list and wanted the company to apply for SMASHD.

This was a company that really checked a box that we were looking for in how can we combine social impact around global culture.

12 Aug, 2015

Licenses ‘All of Me’

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Thomas Sabo licenses John Legend’s All of Me for a two-year marketing campaign to promote the Love Bridge collection, which features bracelets with a sterling silver, 18-carat rose or yellow gold-plated bar designed to be engraved with a personal message. TV ads will start on October 31.

It’s the best love song of the past 20 years and you can see why it sits so well with our new Love Bridge collection…While there are no exclusivity arrangements for the song, it’s crucial for us to combine the very romantic and delicate nature of the recently launched Love Bridge collection with unique imagery as created by photographer Ellen von Unwerth with the most emotional and romantic song imaginable. This is what we believe makes this international campaign really exclusive.

23 Oct, 2013

Announces $75M+ tech fund

Announcement0 Comments

Carter, through AF Square, announces the formation of a new fund of between $75 million and $100 million, which will invest mostly in seed and Series A stages. He doesn’t say where the money is coming from, but that he’ll be taking the same approach with his investments as he takes with the musicians he brings in under his management. He describes his investment strategy as:

Opportunistic