Licenses ‘All of Me’

Thomas Sabo licenses John Legend’s All of Me for a two-year marketing campaign to promote the Love Bridge collection, which features bracelets with a sterling silver, 18-carat rose or yellow gold-plated bar designed to be engraved with a personal message. TV ads will start on October 31.

It’s the best love song of the past 20 years and you can see why it sits so well with our new Love Bridge collection…While there are no exclusivity arrangements for the song, it’s crucial for us to combine the very romantic and delicate nature of the recently launched Love Bridge collection with unique imagery as created by photographer Ellen von Unwerth with the most emotional and romantic song imaginable. This is what we believe makes this international campaign really exclusive.