Entries by Patrick Brennan

21 Jul, 2015

NYT articles free on Starbucks app

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The New York Times and Starbucks announce that selected NY Times articles will be made free-of-charge to members of the Starbucks loyalty program via the Starbucks App beginning in early 2016. NYT CEO Thompson:

We have enjoyed a long and fruitful relationship with Starbucks and we’re delighted that this arrangement will further extend our digital relationship.

Starbucks CEO Schultz:

We see a future where the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day. Our relationship with the New York Times is the perfect example of bringing this vision to life.

23 Jul, 2015

Nikkei acquires Financial Times

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In a surprise move, Nikkei acquires the Financial Times for $1.3bn from Pearson Plc. The deal does not include either the FT’s London headquarters or its 50% stake in The Economist. Pearson’s CEO Fallon says

We have reached an inflection point in media, driven by the explosive growth of mobile and social. In this new environment, the best way to ensure the FT’s journalistic and commercial success is for it to be part of a global, digital news company.

John Fallon discusses sale of Financial Times | FT Business

21 Jul, 2015

Announces presidential run

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Kasich declares his candidacy for President with a 45-minute personal and at times emotional speech in which he differentiates himself from his rival Republican candidates as he stresses a more empathetic approach.

The Lord wants our hearts to reach out to those who don’t have what we have. That shouldn’t be hard for America, that’s who we are. Empathy. Don’t be so quick too judge.

John Kasich Presidential Campaign Announcement Full Speech (C-SPAN)

17 Apr, 2015

Promoted to CRO

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Kopit Levien is promoted to NYT Chief Revenue Officer. She keeps her existing responsibilities as executive vice president and head of advertising, but adds oversight of the company’s consumer businesses including subscription revenue from The Times’ print and digital publishing services. Thompson:

[Since joining the company two years ago Kopit Levien has] transformed our advertising group and presided over great success in our sales efforts. She introduced Paid Posts, a standard setter in native advertising and has been the architect of a remarkable turnaround in digital advertising. I fully expect that she will provide the same sort of leadership to our marketing group. In addition, like with product and technology, I believe that unifying the responsibilities of advertising and marketing under single leadership makes sense and will enable us to more effectively balance the needs and accelerate the progress of both groups.