The BBC announces that Highfield will join the corporation as Director of New Media & Technology, starting in October. He is the youngest ever member of the Executive Committee, reporting directly to Director General Greg Dyke. The new media division consists of interactive television, BBC Online and a new research and development department called Imagineering, which has been rolled out over the past two months.
BBC Online is an incredible achievement and the advances made in interactive services are very exciting. I hope my experience, combined with the power of the BBC brand, will be an unbeatable combination.