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12 May, 2014

Promoted Pins add revenue

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Pinterest starts Promoted Pins to add revenue, appearing in users’ search and category feeds. The mix of brands reflects activity on the site. Fashion features heavily, with Gap, Banana Republic, Lululemon Athletica, and Old Navy participating. Food makers Nestle , Kraft, and General Mills are also participating, along with Expedia.com and Walt Disney resorts in the travel category.

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