Horowitz publishes The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, a collection of writings based on his blogs and drawing inspiration from rap artists. Horowitz says he is inspired by Andy Grove’s Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company to expand on the real issues entrepreneurs face.
I would have never wanted to write another management book. There are so many of them and everybody says the same thing about them, and they are all the same — they give the exact same advice. It’s like a diet book, they all say eat less calories, exercise more, and every single book has the same conclusion. So I didn’t want to write another one of those. But having been on the other side I really felt like there was a missing book, which was what happens when everything goes wrong, and you have set it all up right.