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Launches athletic streetwear brand

29 Oct, 2014

Beyoncé and Topshop team up to launch an athletic streetwear brand. The streetwear label is expected to be available in Topshop stores and online in 2015. Beyoncé:

I have always loved Topshop for their fashion credentials and forward thinking.

Topshop owner Sir Philip Green:

This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category.