Beyoncé and Topshop team up to launch an athletic streetwear brand. The streetwear label is expected to be available in Topshop stores and online in 2015. Beyoncé:
I have always loved Topshop for their fashion credentials and forward thinking.
Topshop owner Sir Philip Green:
This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category.