Privateer reaches an agreement with the family of Bob Marley to collaborate on “the world’s first cannabis brand”, named Marley Naturals. The brand, to be released in 2015, includes heirloom Jamaican cannabis strains enjoyed by Marley (where legal), as well as hemp and cannabis infused lotions. Brendan Kennedy, CEO and cofounder of Privateer:
When we look at Bob Marley, he’s a cultural icon who is known around the world. That’s what we mean when we talk about a global brand. We’re talking about a brand that has immediate global name recognition.