Co-founds (RED)

Bono and Shriver team up for another humanitarian venture to found (RED) to raise money from businesses to buy AIDS drugs for people in Africa unable to afford them.  After setting up DATA, the two noticed that there was still a need for greater private sector funding and created (RED) as a division of ONE, to fill that need. They hopes to generate a sustainable flow of money to aid in their efforts.

Product (RED) has an ongoing relationship with a number of iconic global brands that sell (RED) products and donate a percentage of the profits directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria.