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Brad Feld

‘Most companies’ talk about transparency is BS’

31 Jan, 2014

moz_logo-1Feld, who is on the board of Moz, a Seattle-based provider of search-engine and social-media optimization software, writes about the company’s commitment to openness:

Lots of people talk about being transparent. Lots of companies espouse principles of transparency. Lots of statements start out with “I like to be transparent” or “I’m being transparent when I say …” And several years ago the notion of transparency became the new in thing, especially around the VC and startup worlds. Most of it is bullshit.

Feld points to Moz’s Moz’s 2013 Year in Review, which gives insider-level numbers of the company’s operations, despite the company managment’s disappointment with their results.

…when you talk about being transparent, it’s often useful to have a standard of ‘real transparency’ to compare yourself too. I’d put Moz at the top of that list in my book.