Burger King re-launches the website subservientchicken.com to promote its new Chicken Big King sandwich. The new subservientchicken.com is a reinvention of the 2004 viral website, which showcased a man in a chicken suit responding to very specific commands typed in by users. The new website shows a 10-minute video of the chicken’s life over the past 10 years.
The chicken will help us launch the Big King in a big way. He will stick around going forward.