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10% stake in Green Mountain

5 Feb, 2014

Coke plans to buy a 10 percent stake in Green Mountain Coffee Roasters for $1.25 billion. Coke wants to compete directly with Soda Stream and will be the first company to feature its brands in Green Mountain’s new Keurig Cold machines, set to debut in 2015. Green Mountain CEO, Kelley:

So the strength of the Keurig Cold system is that we will have the best cold brands on it, and those are the Coca-Cola brands.