Ireland’s Advertising Standards Authority says complaints against a Budweiser ad featuring McGregor have been upheld. McGregor was the face of a competition which offered customers the opportunity to win €50,000 to travel to America to “fulfil their dreams”. Complainants said the ad was “irresponsible and inappropriate” because it linked a role model for children to alcohol, and that MMA was an “aggressive sport” and that linking it to an alcohol product was sending out a “dangerous message” to young children. The ASAI agreed with the complaints, saying the MMA star was a hero for young people and that the advertisement “should not be used in the same format again”.
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