Ireland’s Advertising Standards Authority says complaints against a Budweiser ad featuring McGregor have been upheld. McGregor was the face of a competition which offered customers the opportunity to win €50,000 to travel to America to “fulfil their dreams”. Complainants said the ad was “irresponsible and inappropriate” because it linked a role model for children to alcohol, and that MMA was an “aggressive sport” and that linking it to an alcohol product was sending out a “dangerous message” to young children. The ASAI agreed with the complaints, saying the MMA star was a hero for young people and that the advertisement “should not be used in the same format again”.
Budweiser ad pulled
- Kavanagh: McGregor wrote list of things he did wrong after winning Aldo fight
- Bisping: McGregor will 'forever be the featherweight champ'
- Holloway wants McGregor rematch
- McGregor 'looking forward' to Diaz trilogy fight
- Fan video: If Khan fought McGregor
- Motivation video
- Khan: McGregor is 'all talk'
- Mayweather living 'stress free' despite McGregor
- Dillashaw: McGregor has 'big holes' in his game
- White: McGregor can't fight Mayweather without the UFC