Talk is Jericho interview
Ambrose is a guest on Talk is Jericho to discuss scripted promos in WWE.
A lot of guys come out and they do the exact same thing, are in the exact same mood and have the exact same entrance every night… I really just make up a lot of crap as I go along. The first time that somebody handed me a sheet of paper with a promo on it, it was like a ‘throw up in your mouth’ kind of moment. And it’s not like their fault, you know? It’s not the writers’ fault. But if was my world, there would be no written promos, there’d be no scripts… That wouldn’t be a thing.