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Elon Musk

Mar 1999

Musk founds as an internet financial services company. He is company chair while Bill Harris, the former CEO of tax and accounting software creator, is president and CEO. Investment banker John Story also joins the company.

The site goes online in December 1999, and a marketing campaign offering $20 to new customers and $10 for new referrals attracts 100,000 customers in its first two months of operation.