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Acquires LiveRail

2 Jul, 2014

Facebook acquires LiveRail, an advertising technology company that creates video ads for websites and apps. LiveRail customers include companies such as Major League Baseball, Gannett, DailyMotion and ABC Family.

We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month.