Fandango says Star Wars: The Force Awakens online ticket sales traffic surged to seven times its typical peak levels, a record-setting first day of pre-sales. The previous record holder was 2012’s The Hunger Games.
For Star Wars, we have already sold eight times as many tickets as we did on the first day of sales for the previous record holder. This is an extraordinary time for the industry, which experienced unprecedented ticketing demand last night. The enthusiasm for this year’s most anticipated movie is out of this world and we expect it to continue all the way to its debut on Dec. 18.