Call Conversions launch

Adwords launches Call Conversions to identify and measure the amount of calls that are placed from ads on a companies business post or blog. The system allows advertisers to see which keywords and which ads are bringing in the most clients and customers.

Prior to website call conversions, we didn’t have the ability to track ROI when prospects clicked through our ads and called our sales center. Website call conversions [have] enabled us to better attribute lead and sales activity to the correct AdWords campaign after seeing a 79 percent increase in the total calls attributed to AdWords.