H&M2 posts
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6 Nov, 2015

Apology in South Africa


H&M2     H&M3
South African H&M issues an apology after the backlash from a series of tweets implying that white models have a more positive image. The chain clarifies they did not intend to offend anyone.

In no way does H&M state that positivity is linked to an ethnic group. H&M is proudly a global brand that embraces all people who are inspired by fashion, regardless of ethnic background, gender or culture. We wish to [apologize] if our message has caused [offense] in any way as this was not the intention.

28 Sep, 2015

H&M Essentials ad

Ad Appearance

Beckham and Hart appear in a long-form ad for H&M. Hart follows Beckham for a week in an attempt to get to know him so he can play him in I, Beckham, the movie. Beckham:

Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it…It’s always an interesting experience to see someone else’s view of how you are. I guess I’m not aware of having a particular pose or look, I’m just being myself. So it’s funny to see that my actions and the way I move are also part of my character. I’ve always thought it was important to not take yourself too seriously, and this campaign is the perfect chance to show why.


He told me not to screw it up and he wished I was taller. [Playing him was] very easy…the thing that David and I have in common is sexiness. It comes naturally to me.

H&M Modern Essentials selected by David Beckham featuring Kevin Hart

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