H&M

H&M2 posts
28 Sep, 2015
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H&M Essentials ad

Ad Appearance

Beckham and Hart appear in a long-form ad for H&M. Hart follows Beckham for a week in an attempt to get to know him so he can play him in I, Beckham, the movie. Beckham:

Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it…It’s always an interesting experience to see someone else’s view of how you are. I guess I’m not aware of having a particular pose or look, I’m just being myself. So it’s funny to see that my actions and the way I move are also part of my character. I’ve always thought it was important to not take yourself too seriously, and this campaign is the perfect chance to show why.

Hart:

He told me not to screw it up and he wished I was taller. [Playing him was] very easy…the thing that David and I have in common is sexiness. It comes naturally to me.

H&M Modern Essentials selected by David Beckham featuring Kevin Hart

6 Nov, 2015
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Apology in South Africa

Apology

H&M2     H&M3
South African H&M issues an apology after the backlash from a series of tweets implying that white models have a more positive image. The chain clarifies they did not intend to offend anyone.

In no way does H&M state that positivity is linked to an ethnic group. H&M is proudly a global brand that embraces all people who are inspired by fashion, regardless of ethnic background, gender or culture. We wish to [apologize] if our message has caused [offense] in any way as this was not the intention.

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