South African H&M issues an apology after the backlash from a series of tweets implying that white models have a more positive image. The chain clarifies they did not intend to offend anyone.
In no way does H&M state that positivity is linked to an ethnic group. H&M is proudly a global brand that embraces all people who are inspired by fashion, regardless of ethnic background, gender or culture. We wish to [apologize] if our message has caused [offense] in any way as this was not the intention.