Ice Bucket Challenge

Ice Bucket Challenge412 posts

The challenge, inspired by Pete Frates an ALS sufferer, raises money and awareness for Lou Gherig’s disease also known as amyotrophic lateral sclerosis. Those who are nominated pour a bucket of ice water over their head or donate 100 dollars. Most people do both. The challenge spreads quickly on social media with many celebrities and non-celebrities taking part, posting their variations on the challenge to YouTube. Since July 29, $13.3 million has been donated.

29 Aug, 2014
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Donations top $100 million

Fundraising

The ice bucket challenge raises over $100 million to date for ALS. During the same period last year, July 29, 2013 to August, 29 2013, the ALS Association raised  $2.8 million. In the fiscal year 2014, the organization raised approximately $26.3 million in total, which means the amount raised in several months is quadruple that of what was raised last year.  ALS President and CEO Barbara Newhouse:

The word gratitude doesn’t do enough to express what we are feeling right now.

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