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Jack White Third Man Records

Releases single via balloon

2 Apr, 2012

White releases 1,000 copies of his single Freedom at 21 attached to helium balloons through Third Man Records. The label uses biodegradable latex balloons and all-natural twine.

Accompanying the balloons were custom postcards with instructions for the finders to submit photos, discovery location and the date on which the record was found. All of which will be incorporated into a website where fans can access the information.