AOL is reported to pay $25 million for the blog network that includes Engadget, Autoblog, and around 82 others, in an all-cash deal. Calacanis says ad space on 12 of the blogs is sold out until the end of the year:
What every advertiser says to us is, ‘Please get us more traffic. We want to spend more money’. That was one of the major factors [in selling].