Prime Air

In an interview with 60 minutes host Charlie Rose Bezos reveals that the company has begun development on a drone delivery service to be called Amazon Prime Air:

It won’t work for everything. We’re not going to deliver kayaks or table saws this way.

When launched, customers will be able to order selected products and have them delivered to their doorsteps by a flying autonomous drone charted by exact GPS coordinates. According to Bezos, the drones will have been programmed with redundancies and reliability checks to prevent them from accidentally landing on someone’s head. Amazon says it will take the company “some number of years” to get the technology off the ground and gain FAA approval.