Quidsi launches Beautybar.com to compete with supermarkets that sell prestige products online. Prices range from $20 for some basic products to an anti-ageing cream that costs $715. Merchandizing director Caroline Childers:
We went back and forth internally about whether to launch Soap.com and BeautyBar.com at same time. The person looking for Pantene shampoo is also looking for Bliss Body Cream. I don’t think the two dilute each other; they compliment each other.
The three sites share backend systems including an in-house call center, shipping, warehousing and an online shopping cart.