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Jessica Livingston

Startup School 2012

31 Dec, 2012

Livingston talks about co-founders leaving and other issues that can de-rail a startup:

It’s a red flag when you find yourself wondering if you can trust your co-founder

Investors tend to have a herd mentality, which she says is a Catch-22 situation, but once it is overcome it can work in the company’s favor:

If they like you, others like you. If noone likes you until others do, what happens when you talk to the first one? Noone likes you. You’re really starting off in a hole and you have to work your way out of it.

Jessica Livingston – Startup School 2012