Duffy writes an opinion piece for The Scotsman, titled, Earn money or answer key question of life – why? He talks about the purpose of life.
It’s very straightforward and simple, yet for so many of us we do not do enough thinking on our own “why”. I meet so many people in the role I am in across the country. Many think they want to run a big business or create a brilliant new disruptive technology that will transform the world. But, after some direct questioning and a tough conversation, more is revealed. Many people think they have to do something that is different. However, they are doing it for the wrong reasons. Starting a business to become a millionaire is a recipe for disaster. Starting a business because you are passionate about it, believe in it and get excited getting out of bed in the morning is far better; if you can create a profitable model along the way, then even better.