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Lady Gaga Troy Carter Vincent Herbert

Promotes Gaga


Carter and Herbert promote Gaga in San Francisco and L.A. Carter:

[Gaga had just been dropped by Def Jam Records. Carter had just been fired by Eve Jeffers, his biggest client. And Herbert had just left his label at Universal to start over fresh] So everybody had something to prove, and nothing to lose. We went from club to club. She was in the front seat of our friend’s truck. Going to four clubs a night, playing for a couple hundred people, between L.A. and San Francisco. She pretty much wore the same outfit for one year. It was something no one had seen before. Top 40 radio was telling us we had to get on dance stations, and it was gay music, not what they played.

Carter called club promoters, designers, DJs, media.

This was hand-to-hand combat


We didn’t have money for the ideas we wanted. We didn’t have people paying attention to us. We had none of that support. But what we had was each other. We had heart.