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Bloomingdale's Macy's

iPad dressing rooms

15 Oct, 2014

Parent company Macy’s Inc. announces they will add iPads to dressing rooms in select Bloomingdale’s locations in California, New Jersey, and New York. Customers and staff will be able to access the entire inventory with a swipe of a finger. Macy’s Inc. chief omnichannel officer R.B. Harrison:

The problem we are trying to solve at Bloomingdale’s is age-old. You’ve got a customer sitting half-naked in the fitting room and wanting to try a different size. This is technology for a common problem customers have.