Andreessen agrees to take a role as Chief Technology Officer at America Online. He will not oversee the company’s technical operations or Netscape’s software development. He talks about what AOL’s marketing efforts will bring to Netscape:
Technology without marketing is not very interesting–there are lots of examples of great technology and poor marketing. Programmers don’t have an affinity for marketing, but they love it when their products are popular. They really respect the results [marketers] are able to achieve.