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Maxim Mimi Elashiry

Maxim cover

16 Sep, 2015

MAXIM_51_15_001_COVERElashiry is featured on the cover of Maxim.

I feel very excited. I’ve only ever appeared in MAXIM in bits and pieces so it’s great to be featured in a bigger way! I’m also pretty stoked to have my swimwear range recognized amongst different audiences.

She talks about her Cheeky Swim range:

Well, I’ve been working with Glue Store for a while now. Between social media, campaigns, collaborations, and events, I’ve been lucky enough to have taken such a big part and be involved closely with such a well recognised brand. When you love your job you’ll never work a day in your life — it’s like having good times and fun with friends…I designed the entire range with the help of the Glue Store buying and marketing team — there were some outrageous designs. I’d already thought about designing swimwear a year ago, so I found my old sketch book and started to combine new and old ideas, gather inspiration from Pinterest, and then threw together a mood board of materials, patterns, shapes, colours and moods for the range.