Ranks last in 2014 customer satisfaction rating
McDonald’s ranks last in American Customer Satisfaction Index’s ranking of fast food restaurants for 2014. Their satisfaction score fell from 73 percent in 2013 to 71 percent in 2014. The ratings are based on interviews from 4,572 customers contacted between January and March 2014.
We are always listening to our 27 million customers every day and appreciate hearing feedback from them and other sources as it helps us improve and evolve.