Mimi Elashiry

Mimi Elashiry2 posts
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16 Sep, 2015

Telegraph interview


Elashiry is interviewed by The Daily Telegraph (Australia). She talks about the Maxim cover, and the Cheeky Swim swimwear she designed herself.

I’m super excited to be featured on the cover of Maxim … I love that the feature is in support of Cheeky Swim. Hang on, let me pinch myself … yep … it’s real.

And says how she was laughed at by a model agency because of her size (5ft 6 inches):

They told me that I was cute. It was heartbreaking for me at the time because I was often told to forget about it and that it was not going to happen. I now thank them for putting me down because it made me try harder.


Maxim cover

Magazine Cover

MAXIM_51_15_001_COVERElashiry is featured on the cover of Maxim.

I feel very excited. I’ve only ever appeared in MAXIM in bits and pieces so it’s great to be featured in a bigger way! I’m also pretty stoked to have my swimwear range recognized amongst different audiences.

She talks about her Cheeky Swim range:

Well, I’ve been working with Glue Store for a while now. Between social media, campaigns, collaborations, and events, I’ve been lucky enough to have taken such a big part and be involved closely with such a well recognised brand. When you love your job you’ll never work a day in your life — it’s like having good times and fun with friends…I designed the entire range with the help of the Glue Store buying and marketing team — there were some outrageous designs. I’d already thought about designing swimwear a year ago, so I found my old sketch book and started to combine new and old ideas, gather inspiration from Pinterest, and then threw together a mood board of materials, patterns, shapes, colours and moods for the range.

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