The New York Times and Starbucks announce that selected NY Times articles will be made free-of-charge to members of the Starbucks loyalty program via the Starbucks App beginning in early 2016. NYT CEO Thompson:
We have enjoyed a long and fruitful relationship with Starbucks and we’re delighted that this arrangement will further extend our digital relationship.
Starbucks CEO Schultz:
We see a future where the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day. Our relationship with the New York Times is the perfect example of bringing this vision to life.