Blecharczyk talks with Graham about his advice for growth for Airbnb as it grew:
It was a piece of advice that he gave us that was our turning point in starting to grow our marketplace. He told us that it is ok to do things that don’t scale. Prior to that we’d been working on Airbnb for a year and, despite everything we did, we couldn’t earn more than $200/week. He gave us this piece of advice, we really took it to heart. We went to New York. Photographed people’s properties and met every single user. Invited them for a beer. Told them our story, and really built evangelists out of them. And that was the beginning of how Airbnb grew, first in New York and then cross-pollinated globally.
Cockroaches mean founders whose are unkillable. Their startup is unkillable because they can survive on nothing. Cockroaches survive nuclear winters. Cockroaches survive everything. You guys were coackroaches at the time.