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Reddit displays marijuana ads in protest against parent

27 Aug, 2010

Reddit goes against parent company Conde Nast for a second time. Despite the parent requests to stop running advertisements on behalf of advocates of California’s Proposition 19, which supports the legalization of marijuana, Reddit runs the ads. Reddit responds to Conde Nast concern about obtaining revenue from the advocacy groups, by running the ads for free.

REDDIT: This was a decision made at the highest levels of Conde Nast. Reddit itself strongly disagrees with it and, frankly, thinks it’s ridiculous that we’re turning away advertising money…We’re trying to convince Corporate that they’re making the wrong decision here, and we encourage the community to create a petition, so that your anger is organized in a way that will produce results.

CONDE NAST: As a corporation, Conde Nast does not want to benefit financially from this particular issue.

This is the second time Reddit has publicly gone against Conde Nast.