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Matthew Keys Reuters News Agency

Reuters final warning

25 Oct, 2012

Keys receives a final written warning from Reuters about using a parody account to mock Larry Page, while employed at the company.

Although you eventually revealed yourself as the owner of the account, this series of actions displayed a serious lack of judgement and professionalism that is unbecoming of a Reuters journalist…Reuters journalists are never to misrepresent themselves. The creation of a fake account that did not identify you as the author clearly violates our Social Media Policy. The parody account, which disparages a public figure, also undermines our goal to provide an unbiased and reliable news service to our clients…Furthermore, the fake account embarrassed our News reporting team, and has possibly damaged our relationship with a company that we have covered aggressively.