Scoble enrolls at West Valley Community College. He studies journalism and writes for the school paper.
Scoble enrols in the school’s Journalism program and switches to writing from photojournalism.
Scoble leaves San Jose State’s Journalism program, without graduating.
It is true that I didn’t graduate from college
Scoble organizes conferences for Fawcette Technical Publications, which targets computer programmers and has a circulation of 110,000 and revenues of $10 million.
Scoble joins the company, a blogging content and software management startup, as VP of marketing. Dave Winer, the New York entrepreneur who owned the company, had given him some advice:
Blogging was hot
Scoble joins the company as a tech evangelist for Windows, and maintains a blog. He talks about how management approaches the blogging community at the company:
They’re sort of watching it. They’re allowing the bloggers to talk and hoping that nobody gets into trouble or gets sued, or a customer gets mad, or that we get quoted in the press and create a firestorm.
Scoble talks to Baseline magazine about being one of the early business bloggers, how his writing affects people’s attitudes to Microsoft, passing on negative feedback to the company’s executive, and the $40 app from Userland that he uses to publish Scobleizer:
I’ve gotten email from people telling me they have changed their attitude about Microsoft because of my blog…[but] The lawyers are scared that I might say something that gets Microsoft screwed. There are certainly unwritten or understood rules. If I post the [prerelease] build of Longhorn, I’d get fired.
The magazine profiles Scoble’s work at Microsoft and on Scobleizer, saying that the blog is challenging traditional PR and corporate communications techniques. He says his freedom to criticize Microsoft helps credibility:
I’ve been pretty harsh on Microsoft over the years
Scoble and Israel publish the book about blogging as a part of business and for customer relations. Scoble on how to get blog traffic:
Use good headlines. Search engines bring lots of traffic. Also, link out. Also, email your friends about your blog, particularly when you have a good post that you think they will find interesting.
Scoble joins the company to run its video show network. He is reported to have been unhappy about being underutilized at Microsoft, with no travel budget for most of his tenure, and having to take personal days to attend blogging conferences.
Scoble joins as Managing Director of the blog network’s video site, and runs Scoble.TV. Scobleizer also joins parent company’s Mansueto’s network.
I decided to join up with Fast Company because I wanted to work with a brand well known for covering innovation and technology in an authoritative, provocative manner
In a poem-like post entitled, I am not an American, Scoble outlines many political positions and contrasts them with the words, “I am not American’. This is for dramatic effect — he has not actually changed his nationality. In the post he reveals that his mother is German and that he converted to Islam so that he could get married to Ghaemmaghami.
When I married I married a Muslim woman. I’m not an American.
Even worse, I converted to Islam so that we could be married in an Islamic ceremony. I’m not an American.
Scoble joins Rackspace as startup liaison officer. He will also partner with the company to build his new project, Building 43, a content and social networking community. About Building 43:
The first time I visited Google they gave me a tour of Building 43. I found it to be a fanciful place where not only did the founders have offices, but they had this fun board in the lobby called “Google’s Master Plan.” [..] seemed like a good metaphor for a community that’s for people who are fanatical about the Internet. Make Building 43 open to everyone.
Scoble talks at Stanford about social media in marketing, and how ideas spread. He says his background in tech goes back – he grew up in Silicon Valley about a mile from the Apple headquarters and started doing online communities in about 1984, when it could take several days for his computer club to dial up and receive email:
This world is moving very very quickly, so if you’re trying to build a brand and get noticed, if you’re a musician or a CEO or a business, or a social project, you’re going to have to keep competing with this world that just keeps moving at this speed
Scoble talks with author Howard Rheingold on why curating web content is important, and how to do it well. He says he got interested in curation when he was running the AP wire machine at Sarasota State when the O.J. Simpson verdict came through, and he noticed that of hundreds of wire stories, the San Jose Mercury picked up only one or two:
Now, today, Twitter is really the replacement for the Associated Press wire machine…I just enjoy picking out interesting things or seeing patterns that other people don’t see in the news…how you become a good [curator] is to see patterns coming through the stream on Facebook or Twitter
Scoble talks about startups with products that he says are freaking people out when they are introduced now, but will become acceptable soon, like location tracking (Placeme) and gesture and body-language interpretation (Primesense).
In the future I’ll wake up and information will be spraying on my walls
Scoble debates Keen about whether social apps are destroying the mystery and secrecy of humans, and whether the loss of privacy from being highly active on social media is dangerous. Scoble:
No, it’s not dangerous, it’s brought so many good things into my life…That’s why I live in public because people who contact have always added something to my life
Scoble and Jarvis talk about gear and tech including cameras, wearable image sensors, realtime creative collaboration, cloud solutions, and other new tech that can be used for creative purposes. He also talks about how he got into tech, including asking Steve Wozniak for $40,000 for the San Jose State journalism program, which he says Wozniak gave the program. Scoble:
In junior high I got a tour of the Apple building when it was one building…which gives you a sense of how nuts the world can get. I fell in love with computers..ever since then I’ve been at the change of old to new
Scoble talks with Andrew Keen of TechCrunch about upcoming tech trends in 2014:
I think it’s going to be a war of wearables – do we buy an Apple Watch or Google Glass?
He says two other trends are going to be whether pay TV and ultra HD can compete with streaming, and whether Apple going to ‘take over the entire world’.
Scoble talks about the concept of the ‘age of context’ that is the basis for his book with Shel Israel – the convergence of mobile, social media, big data, location-based, and sensors. He also shows Google Glass onstage for the first time in Europe.
Think about all the data that we’re capturing, it’s going up exponentially
Scoble talks about the debut of Google Glass in Europe and compares the wearable technology to buying an early Apple 2 computer:
We all knew [the Apple 2] was going to change the world and that’s how I feel about this…I’m never going to live another day in my life without a wearable computer on my face.
Scoble posts a photo of himself wearing Google Glass in the shower.
Scoble talks about innovations like Google Glass and what he calls the age of context, where online publishers can push out news and wait for experts commenting on blogs, officials, and other knowledgeable people to correct it if there are mistakes, or amplify the story.
By commenting they’re adding on to the story. They’re either correcting stuff that you got wrong or adding on to the understanding or sharing facts. That’s what I like about the real-time open Internet … The story could evolve and does have some incorrect stuff in the early hours. It did on the pro stuff too like CNN. You saw stuff that turned out not to be true for a whole lot of reasons because witnesses aren’t very accurate with their language.
Scoble is interviewed for Rackspace, where he is startup liaison officer and blogs about and interviews startups, about what a startup does:
I look at the world from a user’s perspective
Scoble talks about surveillance, privacy, and security, his book The Age of Context, and his take on the concept of the technological singularity, a convergence event in technology:
The future is sacrosanct. We should serve the future
Scoble talks with Palihaptiya about how the short-term trends in tech are things like wearables, but how he thinks the longer-term trends are changing society. Palihaptiya:
[…] the way society used to give social capital to people has totally changed
He says traditional education paths, getting a job, buying a car, and buying a house used to give social capital:
But now, structurally, all that shit’s out the window…fewer people than ever are caring about it
He says things like people skills are now as important as going to college, especially since educational sites like Treehouse can teach coding for much less money.
Scoble and Grignon talk onstage about Scoble’s concept of the Age of Context – how he says wearables, sensors, big data, and mobile are enabling new capabilities for people and businesses – and Grignon’s new platform he is building to enable new kinds of software using a type of Bluetooth equipment called Low Energy beacons. Scoble:
Prepare for the next 10 years
Scoble talks on the Google+ hangout about how smartphones have created his concept of the age of context, where wearables, sensors, social apps, data and the ‘Internet of things’ are converging to create what he says is a new kind of operating system. He talks about his job interviewing startup founders about the future of tech, and talking with people like Mike Shinoda of Linkin Park and Mark Benioff of Salesforce rather than enterprise tech companies:
Those are typically the people who are pushing the future. You don’t really hear about something crazy starting at enterprises.
Scoble announces he has completely moved his writing to Facebook:
Someday I might come back to the blog, but the world has moved and it is on social media.
Scoble accepts the challenge from Andy Grignon, the founder of tech company Eightly (Quake Labs) and an early iPhone engineer, and David Crane founder of ActiVision and creator of the Pitfall game who chills Scoble’s ice bucket in the Ritz Carlton super-freezer and adds iodized salt and sparkling water to bring the temperature below zero. He nominates Mike Arrington of TechCrunch and CrunchFund, Scott Jordan, who makes Scoble’s shirts, and Zack Bogue of FoundersDen.
Scoble shows Leo Laporte how to optimize the Facebook news feed:
Facebook is running away with the [content] game
Scoble talks on the Web Summit Google+ Hangout based on his experience organizing and attending tech conferences, about maximizing return on investment from tech conferences by planning in advance, executing on the day, and improving follow-up.
I’ve seen it from inside the conference and from outside the conference..you go there to learn something that you don’t already know, [also] networking is what most people go there for
Scoble talks about how his book, The Context of Things, came out of his work for Rackspace interviewing tech and startup executives and visiting R&D labs. He says there are five forces that are creating a:
New kind of operating system
This is an operating system that brings tech into the everyday world, and the five forces are new kinds of sensors based in the real world that collect data, wearable tech, location and social apps, and data.
Scoble tips the Australian company, which produces a device that attaches to a home’s power meter and provides the homeowner with real-time consumption data to allow them to save money on their power bill, to be Google’s next acquisition. He says WattCost is the most interesting new startup he’s seen all year and says buying it would help Google’s lead in becoming the dominant home ‘Internet of Things’ platform. Scoble:
We don’t know who’s going to win, but Google’s in the early lead because they bought Revolv, they bought Dropcam and they bought Nest. And I think this is going to be another one that they’re going to buy, because knowing how much electricity is going through the house, knowing when the rates are changing, that’s really important.
In a Feacebook post, Scoble says Kalanick should resign:
When I first started work at Microsoft an exec pulled me aside and told me how I could get fired. Pissing off journalists and analysts were very high on the list. This is how culture gets translated.
It is why I now believe Travis Kalanick has to go. It is the only way to reboot the culture there and have Uber regain its loved status…This company has deeply wounded itself. The investors should insist that Travis go. Then it should repair its relationship with Sarah Lacy and it should be made clear that being anti journalist or anti woman will not be tolerated at all. This wound is a lot deeper than I thought and IS changing consumer behavior. Travis, if I were you I would resign and help your company heal.
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