Social media in marketing talk

Scoble talks at Stanford about social media in marketing, and how ideas spread. He says his background in tech goes back – he grew up in Silicon Valley about a mile from the Apple headquarters and started doing online communities in about 1984, when it could take several days for his computer club to dial up and receive email:

This world is moving very very quickly, so if you’re trying to build a brand and get noticed, if you’re a musician or a CEO or a business, or a social project, you’re going to have to keep competing with this world that just keeps moving at this speed