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Robert Scoble

Social media in marketing talk

25 Feb, 2010

Scoble talks at Stanford about social media in marketing, and how ideas spread. He says his background in tech goes back – he grew up in Silicon Valley about a mile from the Apple headquarters and started doing online communities in about 1984, when it could take several days for his computer club to dial up and receive email:

This world is moving very very quickly, so if you’re trying to build a brand and get noticed, if you’re a musician or a CEO or a business, or a social project, you’re going to have to keep competing with this world that just keeps moving at this speed

Robert Scoble: Role of Social Media in Marketing