Elle Magazine interview

Brand gives interview to Elle about the cloak of love in his children’s book, My Booky Wook. 

The Cloak of Love was in fact a rain jacket, but a rain jacket with such skillful marketing from my 16-year-old self that it became regarded as a kind of star gate to a world of wonder, as though beyond its lining was Narnia. Inveigled in that cape were probably two or three women a day and probably in total upward of 100. I sold it as a hell of a lot of fun, but really, it was just a piece of fabric.