Gordon Bowke suggests the name “Pequod” for the developing coffee chain. This is a reference to Captain Ahab’s ship in Moby Dick. Co-founders Jerry Baldwin and Zev Siegl instead suggest the name “Starbucks” – after Captain Ahab’s first mate. Thus is the chain officially named. This name would later go on to inspire the iconic green and white Siren logo.
Newslines lets you create cool news timelines about your favorite people and products. Register now!