Subway

Subway5 posts

Subway is a fast food restaurant chain headquartered in Milford, CT that mainly sells sub sandwiches. It has 42,070 restaurants in 107 countries, and is the largest fast food chain in the world. It was founded in 1965 by Fred DeLuca and Peter Buck as Pete’s Super Submarines. In 1966, they formed Doctor’s Associates Inc., which continues to own the company. They chose this names in hope of earning enough money for DeLuca to attend medical school. Subway’s best selling sandwich is the BMT, which includes pepperoni, salami, and ham.

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14 Oct, 2015
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Woman takes clothes off, trashes store

Arrest

A 35-year-old Anchorage woman is arrested for taking her clothes off and trashing an East Anchorage Subway store. Nikki Abrell went into the store and locked herself in the bathroom for two hours and refused to come out. When she emerges she is naked, and begins to break the furniture, pull down ceiling tiles and throw food, tables and chairs around the restaurant. Customer:

When I pulled up, I saw a bunch of the Subway workers outside and I thought they were taking a smoke break. But when I looked inside there was a naked woman literally tearing the place apart…I thought there was a fire in the restaurant because it looked smoky in there but it turns out she had just set off a fire extinguisher inside. I really didn’t want to get anywhere near her. She was smearing feces all over stuff.

Abrell is being charged with third-degree criminal mischief, harassment and resisting arrest.

11 Apr, 2014
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Removes bread chemical

Announcement

Subway announces azodicarbonamide will be phased out from its bread by next week. Azodicarbonamide is approved by the FDA as a bleaching agent and dough conditioner, but its use in food has been petitioned by consumers who note it is also used in yoga mats and is banned in other parts of the world.

You see the social media traffic, and people are happy that we’re taking it out, but they want to know when we’re taking it out. If there are people who have that hesitation, that hesitation is going to be removed.

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Flatizza launch

Subway launches a new Flatizza. It is a toasted pizza, which can be made from ingredients Subway already has in its stores. Franchisees have the option of switching to the Flatizza from the the round, personal pizzas currently sold at 26,000 US stores. The name Flatizza has been mocked by news outlets for its difficult pronunciation.

It’s flah-TEE-zah. At the end of the day, a significant portion of marketing is about differentiation. We have a little fun with language.

Apr 2014
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Tests hummus topping

Subway tests hummus as a sandwich topping in select markets. Subway states that many customers order vegetarian sandwiches and hummus provides another option. They hope a new  meatless option will help the chain build relationships with younger consumers. Subway’s chief marketing officer states:

It’s something we’ve been talking about for the last three or four years,’ and it has ‘tremendous potential.

 

 

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