Georgetown University graduates Nicolas Jammet, Jonathan Neman and Nathaniel Ru open their first store in Georgetown. They want to connect with people through food. Because they have nowhere healthy to eat, they decide to start a healthy restaurant that is fun and also promotes their core values. They focus on creating a farm to table experience from food that is locally sourced.
Sweetgreen was born when we were still students. The three of us really bonded over the fact that there was something missing in our life — we had nowhere healthy to eat. . . . We wanted to create something healthy, that was fun. Wouldn’t it be cool if there was someplace that did our values. We shared this passion for creating something and we just decided to close our eyes and do it.