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Opens second store

8 Apr, 2009

Sweetgreen opens its second store at Dupont circle in Washington, D.C. Several hundred guests areĀ in attendance.

When we opened our second store, not doing any business, bought a giant speaker, set up outside on the sidewalk, something natural happened, it was no longer just a place to eat. We did our first block party and it was incredible. The block party turned into a bigger block party which turned into our first festival which was maybe 500 people.